Internet marketing is similar to having a store to sell your product or service, but it is virtual. The strategies involving an online presence are the same: Build rapport with consumers, explain the benefits of your product or service, plant the desire to buy; keep them as loyal customers. Then deliver great customer service and offer coupons or other benefits so they keep coming back. Having a solid internet-marketing plan wins customers, increase sales, and builds a loyal following.
The first thing to do is to get probable customers to your virtual business. Using search engine optimization, pay per clicks, ads, and email marketing will bring them there. When the public visits your site, it’s up to you to keep them there. How? By having an effective sales and benefits message and by demonstrating how your product or service fills their needs. Design your site to showcase products or services in ways that appeal, so that potential customers can picture you as the solution to whatever brought them to your site to begin with.
When your business is online, you don’t have a greeter standing by your door. There isn’t a real person there making them feel welcome or to offer help. The next best thing is to make your site so user friendly and welcoming, that the visitor trusts you and the service or product you are selling.
Have you ever been shopping and gone in a store that made you want to flee as soon as you stepped in? Maybe it was the employee’s attitude or the lighting, product displays, even lack of cleanliness that bothered you, but whatever the reason, you couldn’t get out fast enough. Your site can cause the same effect. Design your website for ease of use, be attractive, look welcoming and credible, and have contact info clearly displayed. Being easy to reach adds to perceptions of reliability.
Like a pleasant surprise, best companies always add something extra for the customer. Follow up purchases with a confirmation, add customer friendly guarantees and return policies, and even free shipping. Retain the customer’s trust and you’ll keep them coming back.
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Police in eastern Kentucky are looking for a jail inmate who pushed a driver from a moving prisoner transport van and took off.
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We’ve all gotten over the grapefruit diet and most of us have moved on from the restrictive and very stressful protein-only plans. So what should we eat to lose weight? Opinions vary, obviously there is no one answer that will work for everyone or diet and weight loss wouldn’t be a multibillion dollar industry; but there are some principles for healthy eating to lose weight that apply to all of us.
First off, let’s emphasize that we are only talking about health-affirming diets here. There are numerous plans that provide highly processed foods, or prescribe a very limited range of foods, but what you want is a diet that you can really live with. Even after you take off the excess pounds, if you go back to the way you ate that caused you to gain the weight in the first place, it will just come right back.
You want to find a diet that suits you for the long term. This means that you eat foods you enjoy and are not hungry. Healthy weight loss takes longer, but it is well worth investing the time for permanent results. Everyone would like to take a pill and have the fat magically disappear. That simply is not going to happen. Weight loss depends on changing the behavior and eating patterns that caused you to gain the weight in the first place.
Most experts agree, a healthy diet consists mostly of fruits and vegetables, with whole grains, natural fats and proteins. Meat isn’t excluded from the list of healthy foods, but if you eat meat, you need to be sure you aren’t getting loaded with hormones and antibiotics that are fed to factory-farmed animals. Look for organic, naturally raised sources of all your meats. If possible, stick to fresh fruits and vegetables, but when you can’t get them, frozen produce is a good alternative.
You can find most of what you need around the outside edges of the grocery. Oils and grains will be out in the middle somewhere, but most of the rows of processed foods can simply be avoided to speed up your shopping and limit temptation to buy food that does more harm than good.
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A routine traffic stop led to three arrests on meth charges at a truck stop in Fairview. It happened Wednesday afternoon at the Flying J Truckstop on Highway 96, right off Interstate 40.
Two people familiar with the negotiations told The Associated Press the NFL will become the first major U.S. professional sports league to use blood testing for human growth hormone.